Little Talks
Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
Little Talks
Beyond likes & views: Marketing signals that actually matter
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Likes and views feel good, but they don’t pay the bills. Vanity metrics are easy to report and look great in a slide deck, but they’re tough to connect to revenue. On this episode of Little Talks, Sam and Roop discuss the real shift marketing teams need to make, no longer chasing attention but instead measuring impact.
If marketing is working, you’ll see it in the pipeline. Are we generating real sales-qualified leads, or just form fills? And if marketing disappeared tomorrow, would revenue take a hit? Are we spending $1 to make $3 or just to get applause?
So join the gang as they talk about what really matters to your business, ROI.
See you next week!
—Sam, Roop, Claudia and Chelsea
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
