Fresh off their new website launch, Grasshopper Mower's, Michael Simmon, joins Sam and Roop to discuss some of the things to consider when developing a new website for your brand. It's not all pretty pictures, designing a new site involves a lot of planning and strategy to ensure your investment returns dividends for you and your business.

From SEO and AI SEO considerations, to user experience and measurement plans it can be overwhelming. Mike's takeaway? Give yourself enough time to do it right, and put your customer at the forefront of most every decision. Think about how they would react to what they are experiencing, and remove any roadblocks or icky features. After all, if done right and with an eye toward generating leads and sales, it's all about them.

So grab a cup of coffee and join our discussion on the do's and don'ts of website creation. See you next week with Sam and Roop's "big game" commercials review!

— Chelsea, Sam, Claudia and Roop (and Mike!)

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